Visual identity for creative cluster
TREKHGORNAYA MANUFACTORY
INSPIRATION
History of the “Trekhgornaya Manufactory” counts already over two centuries as a textile factory.
The XIX century original logotype of the “Prokhorovskaya Trekhgornaya Manufactory Comradeship” displayed
an eagle flying over the three hills. The eagle is a symbol – patron of the manufactory named after the location
where it is placed – the Three Hills (“Tri Gory” in Russian)
Logotype
RETHINKING
The Cypher TM, capital letters of the manufactory’s name, served as a basis for the new logo.
Capital letters of names were widely used among manufacturing community of those times.
Each letter of the cypher acquires shapes - symbols of the historical logo:
T – transforms into a shape of a flying eagle
M – transforms into a shape of the three hills
RESULT
The structure of achieved logotype secures the shape of the original logotype.
TM is a self-sufficient abbreviation which works both individually and in combination with a stylized typographic outline.
The achieved logo reflects a dual nature of the meaning, it's elements interact with each other
Corporate identity – A weaver's loom
CONCEPT
When thinking of a textile manufacture, first thing that comes to mind is a weaver’s loom.
The weaver’s loom serves as a basis in development of the corporate identity.
Image of a weaver’s loom is simplified to symbolic elements sufficient enough to grasp the idea: dots and lines.
Dots are the strings’ knots. Lines – are the strings stretched along the loom.
The strings are threaded into a lathe which goes up forming the texture of cloth.
Image of the lathe and a cloth are displayed within the graphic image of the textile loom by means of a counter form
ADDITION
We developed a special form of business cards for the top management where we worked with a pattern of a rusty metal surface which can be observed in today’s manufacture’s architecture (rusty surfaces of beams, brackets, and old equipment)
Thanks to:
Larisa Mamedova, Alexander Kuznetsov,
Larisa Mamedova, Alexander Kuznetsov,
Eugene Golomuz, Nadejda Prostakova,
Aloyna Kovyazina, Victor Knyazev,
Sergey Semikin, Nikolay Timoshek
Letterpress print: Bonne Annee & Sergey Kasilov
Silkscreen: 8bitPrint Workshop
Photoshooting: Dmitry Dashkov
Editor & translator: Elena Semenova
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