Life Force
Gaysorn Plaza, Bangkok
Life Force was an event centered around raising awareness of the prevelance of aids among Thailand's youth.
The organisers arranged a photographic exhibition of work from some of Thailand's leading photjournalists which was exhibited in the luxury Gaysorn mall in central Bangkok. The promotional materials included invites banners, print and online ads and t-shirts.
I chose to rework the camera strap as the iconic Aids ribbon because it is a powerful yet simple concept that instantly communicates the idea.
The exhibition was opened by celebrity Ashley Judd.
