In China beef has never been as popular as chicken which is a challenge for McDonald's. So we wanted to show that beef is for real manly men with a social campaign that used current internet slang, giving it a new twist and producing limited edition slogan t-shirts that you could win for yourself and your manly bros. Developed by the Tribal DDB Shanghai team.
McDonald's Manly Men
McDonald's Manly Men
0
40
0
Published:
McDonald's Manly Men
In China beef has never been as popular as chicken which is a challenge for McDonald's. So we wanted to show that beef is for real manly men with Read More
0
40
0
Published: