This is a complete service product in use by dozens of franchise automotive dealers, completely customizable for company name, franchise brand and more.
Throughout, this product is designed both for impact, as well as leveraging the visual identity standards to the maximum, for the most potent impact and recognition. Individual mages are direct from the General Motors marketing planner art repository, and are © 2014-2015 General Motors Corp, for use by member franchise holders.
Typographic elements are according to the General Motors style guide, including the GM Sans (disclaimer sans-serif faces), Durant (serif letter body), and Louis (headings) typefaces. All three are © 2014-2015 General Motors Corporation, and not publicly available, designated for use only for GM Corp franchise holders.
The product itself is a 16-page coupon book, with a glossy UV-coated cardstock cover, and 12 internal pages of coupons for various vehicle repairs. In print, cover personalization consists of digital variables.
12 internal pages consist of 12 different coupon offers, and showcase 12 different GM-family vehicles, alternating through Chevrolet, Buick & GMC models, as well as alternating background images, and address text colors.
