Elixir Infusions is a range of fruit liqueurs created with the finest fruit from New Zealand. The sensation of these liqueurs can be enjoyed on the rocks or with your favourite mixer. Every liqueur comes in a premium tube encasing with an Elixir Infusions bag, each a different colour to distinguish flavours.

The aim of this project was to find an existing piece of packaging and resurface it with a new purpose and design but retain its original structure. The concept of Elixir Infusions is fresh, exciting and a little bit mysterious as the name suggests. The cohesive, contemporary design of striking black and bright accents of colour creates an eye-catching design that stands out among competitive brands.