African Animal
This project is an imaginary campaign using of my own works. Two conceptual works are made for arousing people's attention.
The first concetual work is an African animal poster. I tried to gather information for the poster and I tried to organize the contents.
But during my research, I realized that many people tend to pass many advertisement posters. So I tried to research to find more practical contents that can persuade the public. I figured out the fact that almost smart phone users tend to still watch their smart phones during loading time (about 2-3 seconds). So I tried to simplify the first concpet for impressing the public.
African Animal
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Poster
These animals are one of the most representative endangered animal in Africa. Also simplified main reason of icon and simple information are added.
African Animal
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Poster, Billboard
The animals in these images are famous Afirican animals that most people know about. So I focused on detailed infomation with graphic work.
Poster simple version
Billboard
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