Throughout the brochure, creativity is represented by color and organic shapes, while anaylitcal thinking is represented in grayscale and geometric shapes. The front page of the cover displays creativity and analytical thinking in opposite corners refusing to mingle with eachother. 

The first middle fold shows creativity and analytical thinking just beginning to mingle with eachother, but there is stil an imbalance that is noticeable with the free flowing organic strokes.

The very inside fold shows the geometric shapes starting to unravel and take new form as the organic brush strokes start to interplay with them, illustrating creativity and analytical thinking becoming one step closer to working together. On this panel, the speakers featured at the event are listed with times and biographies. These leaders push the design to become completely intertwined in the poster on the back of the brochure.

The poster shows creativity and analytical thinking as one. The once grayscale, geometric shapes now play within the color and form a new dynamic form that energizes the poster.