Objective
Austin Fraser, an innovative technical recruitment consultancy firm based in Reading, United Kingdom, approached Apptitude to design and develop a sales leaderboard to boost their sales team’s cold calls
and add a friendly competitive spirit in the office. They’d seen SAAS tools that offered basic leaderboard functionality centered on general sales KPIs that sparked their interest in gamification. The challenge
was to design a leaderboard / dashboard that highlights some of their more nuanced metrics and gives
their sales team a deeper understanding of their activity, all at a glance.
and add a friendly competitive spirit in the office. They’d seen SAAS tools that offered basic leaderboard functionality centered on general sales KPIs that sparked their interest in gamification. The challenge
was to design a leaderboard / dashboard that highlights some of their more nuanced metrics and gives
their sales team a deeper understanding of their activity, all at a glance.
Approach
We had a series of comprehensive interviews with the Managing Director and IT Manager to understand what gave rise to their ambitions of gamifying their sales activity, how they’ve organized their sales process and what functionalities they’ve dreamed up for the first and future versions of their application.
We then drew up some mockups for what would be the first version and performed a series of iterations, combining feedback of the AF team and our recommendations on how to visualize their ideas at each step.
Once we validated all designs and the functionality set for the first version we moved into development. The data source for this project came from the API of their VOIP system and AF had been using manual methods to check the information that would eventually be extracted and displayed by the application. Therefore, it was crucial
that the Apptitude development team, AF’s VOIP supplier and the AF IT and management team all collaborated on short sprints with validation points along the way to ensure a top quality product at delivery.
that the Apptitude development team, AF’s VOIP supplier and the AF IT and management team all collaborated on short sprints with validation points along the way to ensure a top quality product at delivery.
Results
The new Austin Fraser Leaderboard went live in July 2015 and since then they’ve seen a considerable increase in their team’s cold calling and created a buzz in their office about the potential of gamification. The project is taking on new dimensions every day and has ignited a terrific collaboration between Apptitude and Austin Fraser in the spirit of creativity and shared interest.
UI Elements
The layout is split into distinct sections displaying
relevant information regarding the call activity.
Consultants are awarded with badges according to their performances.
Consultants are awarded with badges according to their performances.
Navigation
Smooth animations for the transitions
add a playful and engaging aspect to the experience.
