Objective:
To bust the myths related to menstruation and change public perception about it.
Problem:
The subject of menstruation is a taboo.
Idea:
To make people notice the problem, Whisper will put sanitary pads as inserts within newspapers. These
sanitary pads will carry a message asking them to shun the taboos associated with it and bring it out in the open.
To bust the myths related to menstruation and change public perception about it.
Problem:
The subject of menstruation is a taboo.
Idea:
To make people notice the problem, Whisper will put sanitary pads as inserts within newspapers. These
sanitary pads will carry a message asking them to shun the taboos associated with it and bring it out in the open.