Many thanks to:

1. Yura Mikhailov for being a co-auther of this idea

2. Kirill Emelyanov for first tests which prooved our theory to be working in life

3. Alexey Starodubov for a brilliant implementation of this idea to life, for spending a huge energy on creating a stunning video case and for delivering it to Cannes Lions festival. 

 

I'm very grateful to all people, who believed in our idea and helped to bring it to life! You are all my heroes!

BBDO Russia Group
 
Nikolay Megvelidze, Creative Director
Vladlena Obukhova, Executive Director
Alexey Starodubov, Creative Group Head
Nikita Nikiforov, Strategic Planning Manager
Elina Yaroslavskaya, Digital Account Director
Yuri Mikhailov, Creative Group Head
Alexander Lubavin, Digital Art Director
Kirill Emelyanov, Digital Designer
Ekaterina Moskvina, Senior Account Manager
Boris Sorokin, Corporate and Festival Senior Project Manager
Alexandra Bichaeva, Junior Account Manager
Boris Anisonyn, TV Production Director
Dmitriy Rubezhov, Music Producer
Albena Kovaneva, Group Account Director
Anna Lukonina, Junior Producer
 
MINT (PR Agency)
Igor Kisil, Managing Director
 
Production Company
FIBR Film
Andrey Kazakov, CG Supervisor
 
Production Company
SAVE AS IT IS
Manu Meyer, Executive Producer
Ivan Buralkin, Executive Producer
Boris Pirogov, Assistant
 
INTOUCH Insurance
Oksana Belyaeva, Direct business channel and Customer centricity Director
Nataliya Novoshinskaya, Head of Client marketing department