It's simple, Heinz makes good food taste better.
Because Heinz currently has a relatively weak presence in New Zealand, we needed to find an impactful, category-disruptive way to get the sauce front of mind. The first element of our campaign involves Heinz pairing up with popular New Zealand food brands and running 'bare' billboards for two weeks before they are hit rather unceremoniously with a Heinz Ketchup explosion.
The campaign extends on to Instagram, encouraging users to tell their 'food snob' friends who post cliched food photos to #GetHeinzed. The Heinz Instagram page will then share the 'improved' photo.
