Reconcepted Birthday cards for 2016. Art by Camila Amortegui Copy by me PROPERTY OF BELK
Holiday themed Wayfinder Signage updates in Dallas. Art by Dantavious Fewell. Copy by me PROPERTY OF BELK
Christmas fashion watch direct mailer. Art by Dantavious Fewell. Copy by me. PROPERY OF BELK
The next 2 images are from the renaming of Belk's Lookbook and trends. It was orginally called the Most Wanted. My vision for the Most Wanted renaming was to make it more modern and stylish. I also saw an entire social media campaign surrounding this renaming. The EDIT was a little off brand but I feel that it updates Belk's trend forecast. Graphic and Photos are property of Belk.
Sample of a targeted email I wrote.
