The CoCreate Teacups are able to capture the culture of craft and tea in India and add value to existing products for a new
international market. For the Artisans, they provide a new revenue for their skills and culture, without intervening with their
traditional techniques and traditions. For buyers, they capture a culture from a different country to their own with in a simple
giftware keepsake. The teacups can either remind them of their trip to India, or help them to visualise such a place, as well as act as a new and different cup for their tea.