Not all text and driving PSAs lead to a traumatizing highly-produced slow-motion car wreck. This pro-bono spot by Pereira & O’Dell for The Ad Council and National Highway Traffic Safety Administration (NHTSA) takes a different approach to demonstrate that distracted driving will negate any good will you may have created.
Todd is a seemingly good person who washes his dishes, helps the neighbor water the hedges and makes a great pot of coffee for his co-workers but when he is caught texting and driving, his peers are shocked at Todd’s moral bankruptcy. C’mon Todd, really?
Stop the texts, stop the wrecks.
Watch “Todd” at https://youtu.be/TZG3pHiIPsI
#StopTheTexts
Agency: Pereira & O'Dell New York
Chief Creative Officer: PJ Pereira
Managing Director: Cory Berger
Executive Creative Director: Dave Arnold
Associate Creative Director: Jake Dubs
Associate Creative Director: Neil Ramanan
Writer: Michelle Lamont
Head of Production, New York: Tennille Teague
Senior Producer: Tamara Lecker
Business Affairs Director: Russ Nadler
Business Manager: Jaime Szefc
Account Director: Ashley Brown
Account Supervisor: Joelle Hadaya
Matt Herrmann: Chief Strategy Officer
Anna Bedineishvili: Strategist
Production
Company: Biscuit Films
Director: Matt Dilmore
Managing Director: Shawn Lacy
Executive Producer: Colleen O’Donnell
Producer: Carr Donald
Director of Photography: Ross Emery
Editorial
Company: Cosmo Street Editorial
Editor: Aaron Langley
Assistant Editor: Jon Allen
Executive Producer: Maura Woodward
Producer: Anne Lai
Post/VFX
Company: Switch FX
Flame Artist - Andrew Rea
Producer - Cara Flynn
Music
Company: Able Baker
Audio
Company: Heard City
