Creative Brief:
Colgate needs an ad highlighting their dental floss.
Concept:
Colgates initial campaign was (is) brilliant. Photos of the foods that typically have tiny bits that get stuck in your teeth. But in each image, the bits have been removed (ostensibly by floss). But there's another advantage to dental floss: strong, healthy gums. Strong gums = strong teeth.
Credits
Daniel Campagna: Concept, copy, layout, art direction.
