MTV
MTV MIAW 2014
MTV MIAW 2014
Visual Identity + Graphic Pack
Working alongside MTV Networks Latin America, based in Miami, Pes developed the visual identity for the MTV Millennial Awards 2014. TV screens and social networks exploded with a purist, abstract aesthetic laced with a touch of post-psychedelic outrageousness. #MIAW, the show’s new mascot, overtook the streets of Mexico City, turning heads and quickly turning the regular into the absurd as millennials interacted with and tweeted about the outlandish mascot. This very fun project included graphic packs + creative campaign promos + stage graphics + a custom-designed and tailor-made #MIAW costume.
THANKS!!
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