what is emptiness?
_background
after a visit to a church, I felt a lingering sense of nothingness even though I expected to be filled with emotions. this sparked off my decision to research into the concept of emptiness to understand it better.
_inspiration
'White' by Kenya Hara served as the main inspiration and research material for this project. emptiness is usually associated with something negative, and it is a feeling that is prevalent in depression. through Kenya Hara's book, the meaning of emptiness is put in a positive light.
_research + concept development
_research design outcome
branding of an art therapy service with the concept of "fighting emptiness with emptiness", where the aim is to show that emptiness is not something to be afraid of, it is not something that needs to be filled, in knowing emptiness, you find yourself.
_brand name + logo
the word 'state' is chosen as the brand name because it embodies the qualities of — a word that is receptive to and changes accordingly to whichever word is paired with it. it refers to the condition of a person or thing, as with respect to circumstances or attributes, and a particular condition of mind or feeling.
a dynamic logo that reflects the concept of the brand: emptiness as allowing possibilities and as a reflection
_branding collaterals
_personal creativity kit
“A creative mind does not see an empty bowl as valueless, but perceives it as existing in a transitional state, waiting for the content that will eventually fill it; and this creative perspective instills power in the emptiness.”
— Kenya Hara
process of the disappearing ink fading overtime
_catalogue
