BRIEF

The brief was to create a integrated campaign for a DSTV package of your choice. The package can represent any channel of your choice.

 

CONCEPT

I decided to create a kids package for the Afrikaans channel, KykNET. The package will replay all the nostalgic Afrikaans children stories e.g. Liewe Heksie, Heidi and Moomin. The single minded messege of my ads is “Deel jou heimwee met jou kinders”, this translates into sharing your nostalgic childhood memories with your children. The target is therefore mainly focused on young parents who wants to share the childhood stories of their time with their kids. The idea focusses on making a comparison by representing the “old” story with a “old” object and then placing it random between the modern representation of the same thing. 

I extended the concept by changing an escelator into the old vhs tapes. Each stair will represent a tape, labeld as one of the different stories. Again representing the concept of going back in time. When a person reach the top it will seem as if the tapes is entering the VHS machine.