• Discharge
    Self-Promotion for the University of Nebraska - Kearney Design Seniors
  • Discharge was a Self-Promotional system for the graduating design seniors from the University of Nebraska - Kearney. The system centered around the concept that the seniors were requesting a discharge from the University and from the Visual Communications and Design Program. Their Open House and Senior Reception was to serve as the Discharge Review Board. The system was comprised of 3 promotional mailers that were sent to area advertising and design firms as well as a series of individual posters and a group poster. The final component was a personnel folder for each individual senior that was displayed the night of the Open House and included biographical information, their photograph, resume, their individual Certification of Discharge, as well as portfolio examples. Part of the concept was that these 8 seniors comprised Tango Squad and within their squad each held a specific role, or Design Occupational Specialty (DOS), which related to their Senior Show concept. The goal of this system was to convey a look and feel of authenticity and to maintain strong visual design.
  • Mark Design for Tango Squad (the Design Seniors)
  • Mark Design for the Visual Communications and Design Program
  • Group Poster
  • Mailer #1 Memorandum for the Official Discharge Review Board
  • Mailer #2 Documentation to show the the seniors had requested a discharge from the University of Nebraska - Kearney
  • Mailer #3 Official Discharge Review Board Certificate
  • Personnel Folders for each senior displayed the evening of the Open House
  • Interior of Individual Personnel Folder