Rom campaign: Ending the Bucharest-Budapest confusion.
2013 Cannes Lions Winner (Promo & Activation)
2013 OneShow Winner
2014 Clio Winner
2013 Eurobest winner
2013 Golden Drum Grand Prix Winner + Gold winner
2014 Effie Award - Gold
Got some love from the press.
News stations around the world reported about the campaign.
News stations around the world reported about the campaign.
Billboard at Bucharest airport
And another Billboard at BUDAPEST airport
A browser extension that replaced every 'Bucharest' on the web to: 'Not Budapest'. Silly and Fun digital stunt that got viral in both countries.
Iron Maden played a concert in Bucharest, the first one after mistakenly calling it 'Budapest' in front of 20,000 Romanian fans. The brand took the opportunity and put billboard around the city, addressing the lead singer, days before the concert.
