Fotografiska - One house, 1000 emotions
TVC for Fotografiska Museom of contemporary photography
'One image says more than a thousand words' says the old adage. Our concept for a series of TVC ads for Fotografiska Museum of contemporary photography in Stockholm took that one step further and established that Fotografiska is one house, but a house of a thousand different emotions. The TVC:s capture samples of those emotions as they are registered in the faces of people watching the exhibits at Fotografiska. Set to the music of Stockholm artist Loney Dear.
Project together with Matijana Crnoja and Sofia Söderberg on film and photo, Copywriter Johanna Catalini and Art Director Elsa von Heideken.