In the bright and busy world of cereals, Otees manages to create excitement, reach new consumers and build volume by partnering with Disney Pixar’s latest feature animation, the delightfully quirky: Inside Out. Super-large characters from the movie make a splash on pack, leveraging the massive advertising campaign accompanying the countrywide movie launch. With Games, Apps, Short Films, Wallpapers, Emotistickers and more, every pack is rewarding and the product is healthy, satisfying mums too. Introducing another irresistible Otees flavour with the Limited Edition Banana Milkshake driven by a bright yellow for excellent shelf standout, the most imaginative, fun cereal on the market does it again. The limited edition pack also previews the overall brand upgrade that has not been formally launched yet; showcasing the bolder, better Otees logo and quirky
pack copy supporting the Otees brand identity.
