Tobias McCullagh's profile

Fresh with every step

Client: Odor-Eaters®
Product: Odor-Eaters® Foot & Sneaker Spray
Media: Print / Poster
Target Audience: People with foot odour problems
Single-minded proposition: Stop your feet from stinking.
 
Background/proof of proposition: Odor-Eaters® Foot & Sneaker Spray is the #1 selling foot odour product. Simply spray it on your feet, shoes and socks and it’s guaranteed to keep feet fresh and dry all day. It destroys odour on contact and dries crystal clear without messy residue.
 
Mandatories: Pack shot
Fresh with every step
Published:

Fresh with every step

This was an interesting brief that took a few ideas to get to the final idea. As smell is an intangible thing.

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