Art direction, branding and design for MTV Móv3l, for MTV Brasil. I was invited by Thiago Steka, who directed the project and produced the tv spot. Mariana Ikuta helped with the design of some of the frames, and the brilliant Ricardo Drehmer helped Thiago with the animations.
In Steka's words, "Móv3l is a new variety tv show from MTV Brazil which mixes music, lifestyle and pop culture into a faux-reality-show format, with 3 hosts crossing São Paulo in a stylish motorhome. MTV contacted me to produce the show package as well as the visual customization of the motorhome itself. Based on the references provided, we developed a visual language that is both urban and fun while trying to escape a bit from the usual graffiti look by using a more vector-oriented approach. The opening has a very simple and straight-forward story, depicting a ride through the show's main themes."
INITIAL EXPLORATIONS
