RE/MAX Malta

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RE/MAX Malta — 2015 Campaign

Established in 2004, RE/MAX Malta is the first Maltese real estate franchise in the islands.

The company excels in providing a professional service to people who desire to become homeowners.

PROJECT DESCRIPTION

This campaign depicts the essential relationship between clients and RE/MAX agents, and how they are encouraged to become homeowners. While the visual-concepts capture the thinking processes of clients, they also exhibit the pride and honor felt by RE/MAX agents when they successfully help clients find their perfect home. The aim for the campaign visual is to bring out the refinement and sensitivity to the Maltese context through the use of the typical house facades.

The campaign takes into consideration its applicability. It was adjusted to cater for major multimedia channels including print, social media, television and radio. Such a fully integrated strategy addresses the company’s desire to maintain a consistent presence throughout the year while always directing clients to their website.

As a result of this campaign and its success, RE/MAX adjusted their marketability and advertising strategy

by integrating new concepts to cater for a diversity of clients. Such a stance evidently characterizes the professionally and expertise that RE/MAX brings to the local context.

CLIENT

RE/MAX Malta

PROJECT

RE/MAX 2015 Campaign

DESIGNER

Glenn Ellul at JPA

INSPIRATION

Moodboard for the visual campaign focused on Maltese context