As part of a #TimeToSwitch campaign, we conducted smartphone camera tests.
It was first time animated GIFs were used for a competitive demo.
Tweet made on Star Wars day.
For a Valentine's Day promotion, we got #ILoveWindowsPhone to trend on twitter, without any paid media support, by asking people to dump their droid.
For Halloween, we tweeted "instant costumes" for people to download, hold up on their phone, and then share a photo of themselves.
App developed for the brand’s customer loyalty program to help people make the most of their new phone.
