The logo for Ted Baker London was created as a part of the interview assignment for a position of the graphic designer. The brief was to create a charity with a 10000 pound budget. Me and my team came to the idea of the charity that could help save lives of the endangered species of exotic birds. We suggested to create a mark that could be reproduced through Ted Baker's products such as bags, T-shirts, etc. that would help the company get more money to the budget and save much more lives.