The brief was to conceptualize an advertisement for online and print.
I chose Bath & Body Works' Lemon Pomegranate Cream Fragrance Mist to work on with the advert tagline Scent of Summer. The concept was to present the product with a refreshing, zesty sunshine feel for summer using bright colours. The choice of flat laying was to avoid looking similar to the standard fragrance ads and the props are scattered all around on the grass patch to convey a playful, outdoor feel.
