The Bigelow logo used is owned by Bigelow and was not manipulated by me in any way.
Every other illustration and image within this project was created by and belongs to me, Elexis Rox.
Every other illustration and image within this project was created by and belongs to me, Elexis Rox.
⋅ PROJECT OBJECTIVE ⋅
Bigelow Eggnog'n Tea, a delicious and creamy winter tea, inspired this product packagin redesign.
I decided to take a modern, sleek, and clean approach when creating this packaging.
Targeting tea enthusiasts and collectors of all ages, I aimed to create a product that was unique
and eye-catching on the shelf. I dropped the name Eggnog'n in favor of the simple but elegant "Eggnog Tea". Then, I created my own prototype for a new box and rebranded the entire tea set including the box, tea pouches, and tea tags.
I decided to take a modern, sleek, and clean approach when creating this packaging.
Targeting tea enthusiasts and collectors of all ages, I aimed to create a product that was unique
and eye-catching on the shelf. I dropped the name Eggnog'n in favor of the simple but elegant "Eggnog Tea". Then, I created my own prototype for a new box and rebranded the entire tea set including the box, tea pouches, and tea tags.
⋅ BIODEGRADABLE & RECYCLABLE ⋅
Bigelow has a fantastic recycling initiative, and I really wanted to emphasize that in my design.
I also purposefully chose a monochromatic design to minimize waste. The white space in the design
is not only eco-friendly, but adds to the overall elegant simplicity.
I also purposefully chose a monochromatic design to minimize waste. The white space in the design
is not only eco-friendly, but adds to the overall elegant simplicity.
If you're interested in Bigelow's awesome recycling programs and biodegradable products,
head over to their website at bigelowtea.com.
head over to their website at bigelowtea.com.
Perforated tea door opens to reveal inner snowflake pattern, also seen at the top of the box.
Left: Back panel featuring illustration and original Bigelow signature. Right: Caffeine meter and ingredients panel.
Tea pouches and tea tags
Tea bag pouch front and back
Winter scene painted in Photoshop
Mockup was created based on many sketches and previous versions. I gradually refined the prototype with each test.
3D Mockup created in Photoshop
⋅ BEFORE ⋅
Original Bigelow dieline and design
⋅ AFTER ⋅
My final design
