.: Branding and Identity project: Alicia Boutique | American Vintage Reseller

.: Art Director: Dimitris Louizos

 

The following conceptual project was an official Branding and Identity proposal for Alicia Boutique. The store is located in Patriarchou Ioakeim Street in Kolonaki district in Athens, Greece. Alicia is an elegant fashion space which refers to the latest trends of menswear and womenswear. The store was established in 2004, also it was the first American Vintage reseller in Greece.

 

The aim of the branding was to refresh the brand in order to become more competitive and to be recognized as a trademark. For that reason we redesigned the logo, the business cards and the packaging of the brand and we created a signage for the store.

In order to design the new identity, we followed some values of the design process. Actually we created a font which was inspired by Moroccan architectural patterns and International Style trends. The symbol is a combination of the first and the last letter “A” and it is clearly a pattern which can replace in some occasions the font. Our thought was that both parts of the logo can be recognized as united as well as separated forms.

.: Credits: Dimitris Louizos

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