This is my student project on the first semester of masters studies.
The main task of this redesign was to extract this line of shampoos from the visual conventions on the market. With this new design these bottles stand out frem the rest, from the competition.
The main visual motif is a dahlia flower made of suds.
The bright colors and unconventional composition makes this line unique on the shelves and attract the attention of the consumers.
Interesting and unexpected details are the cards with catchy, funny sayings.
They make this line of shampoos relatable to young, urban, unique women with sense of humor.
