For my logo I wanted to make something more simple but iconic, since the current logo is busy and jumbled. I picked a big megaphone because it’s a cheerleading tool that’s well-know, even if you aren’t a cheerleader. I went with black and white so that the company can add any color to it for clothing sales and other items. I want to communicate that this is a prestigious company and it deserves a clean logo that will be seen all the time at company events and merchandise. The logo will look great and legible on all forms of media since it is clean and no matter the size it will be able to bee seem at any size and on any device on social media. The font is Dreamwalker and I picked it because it was bold and strong like a cheerleader has to be. I put the NCA on top of the shape because the companies name is above all else. My client needed a new logo because the logo now is cluttered and busy. With a new logo no matter the size, such as a small logo on a shirt, it will be an easy read. The biggest improvement was that mine is more simple, but bold. I like my logo because it is nice to look at and it will be known for everything a cheerleader is known for, clean, strength, perfection, and not limited to be able to stand out.