For my Bachelor's degree project, I chose to explore a contemporary fact: the smartphone addiction and how have our smartphones completely changed our perception and relationship to others, to the world and to ourselves (question treated in my Memoir).
With my project called "Dé-connectons" ("Dis-connect"), I decided to think about the role that the graphic designer can play in this phenomenon.

 

So I developed a project that aims to raise people's awareness about the problem of constant misuse of the smartphone. By taking place during an existing french event: the World Days Without Cell Phones and Smartphones, the project aims to challenge the user and to involve him during three days with a real unifying goal. In this project, the role of the graphic designer is to be a mediator who must imagine how he can guide the participants to enable them to develop their own solutions to the problems raised. This project allows users to approach disconnection on the tone of humor, not as a constraint or an obligation, but as a means to develop a reflection which then allows a more rational use of our smartphones.
 

This brochure outlines the concept of the "Disconnecting days" to different cultural structures and offers them to participate. Once unfolded, it became a poster that can be customized and filled by the cultural structures and institutions that decide to participate to the event. The basic frame of the poster helps keep the graphical consistency once the informations from the institutions are added.