Sedna Lighting are a Cardiff based LED lighting manufacturer and distributor. With clients across the world, they required a multilingual website to showcase their pioneering products.
Previously, Sedna had opted for an e-commerce website, but had experienced limited success. Upon consultation, the decision was made to switch to an online portfolio, putting clear focus on the key features of their products. A rebrand was also in order to keep the company's look in line with it's cutting edge product range.
The website can be accessed in English, French and Chinese, each able to show a mix of global and regional specific products and news articles to allow complete customisation by the marketing team. Trade customers also have their own log in area where they can access product specifications and re-seller support.
View website: http://sedna.lighting
Primary logo has a minimalist design to ensure full focus is on Sedna's products.
Manufacturing prototype of the logo used in situ.
Current homepage: Product focused website built upon the Wordpress CMS platform.
The homepage was split into three clear sections:
The current key products, the well known brands that Sedna work with, and an invitation to see how Sedna's product range has a wide range of uses.
Responsive design ensures the custom built product catalogue can be viewed across all devices.
