A concept for a potential new gluten free brand. Many gluten free products are expensive, high calorie, and very rarely are they of premium quality. Liber aims to change that.
The focus is on a 'glutne free revolution', in which people with gluten sensitivity can be free to choose high quality, easy meal solutions without worrying about allergens. The price point would be competetive with regular ready meals, after market research found gluten free products have a price difference that is far higher than regular, non-allergen controlled, meals.
Marketing would bolster the brand identity as a 'revolutionary' product in the gluten free market.
