Esperanza Organic Honey.
Esperanza is a Mexican brand dedicated to natural beekeeping, organic honey and other honey-based products. The name comes from the owner mother's name, Esperanza, whose love for this millennial product has inspired this endeavor.
Our mission was to prepare this emerging brand for the international market. Our approach is a transparent and honest design system that truly portrays the certified organic honey production processes they stand for.
Our branding proposal revolves around simplicity and clean lines aiming to reflect and honor through minutiae elegant touches of sophistication their artisanal manufacturing processes.
We used the meaning of the brand's name, which in English translates to Hope, as a metaphor that symbolizes the brand's commitment to nature and people. Our palette is a nod towards to its well-known general excellence, purity, and therapeutic properties.
