BRIEF: Picture your dream employer. If you were given a ‘once in a lifetime’ chance to impress them, how would you do it? Develop your very own creative pitch that opens doors, makes you stand out and engages your chosen client (using traditional media) TARGET AUDIENCE: J V.D.B Qatar Airways director/Grey Singapore. INSIGHT: People suffer from the same disease as products, they try to be everything at the same time. Positioning yourself includes being specific.
BIG IDEA: Create a tailored direct mailer, showing creativity and interest for a specific position in the firm.
The package contains customized travel documents + my portfolio designed as a passport.
The passport includes my working experience, in which each Visas represents a different area of work.
The passport also includes a QR code acceess to an online portfolio, allowing the viewer to access the a more complete version.
