The NHL on NBC Tease Campaign was a huge project that ended up being used for a number of years.  I designed and art directed this project with junior designers helping and versioning.  The tease campaign was used to highlight players, coaches, and teams during the NHL on NBC broadcasts.  It was also used to promote all the games on NBC during the playoffs and finals, leading up to the Stanley Cup.   I am also featuring these samples to highlight my ability to direct for graphics implementation.   We got the Stanley Cup on loan from the league (only for about half a day) so were able to set up a film shoot with the cup on ice.   We implemented a special filter for the shoot to give it mood lighting.  I directed the shoot with special emphasis on framing so that we could add computer animated graphics in post production.  We also hired a hockey player to interact with the cup and add dynamic movement to the entire campaign.  This toolkit ended up being used in hundreds of promotional elements helping NHL on NBC be such a compelling broadcast.