CASSETTE PLAYA x AMBUSH S/S12
Digital Catwalk Show
Campaign Collateral: Invitation & Flyer
Digital Catwalk Show
Campaign Collateral: Invitation & Flyer
UsingCassette Playa (CP) as the main client, I delved more into the brand and foundout that Carrie Munden (of CP) has previously collaborated with AMBUSH designof VERBAL and Yoon. Personally an arduous fan of both, the project is freelyanything to choose as long as it is under CP.
Ifinally decided to create the exercise collateral under their collaborationline and graphics.
Theyare fun, wacky, and innovative. The collateral should also resonate the samespirit and be also fun to keep.
Designed under the concept of “wearing theinvitation to the party for gaining an entry”, the people invited have theirown way to style themselves and incorporate the invitation design as part oftheir outfit ensemble and accessory. A strong presence of branding as everyone isto wear at the party is the main point, judging from its branding side that it’sthe first event of CP to hold in Singapore.
Detailsof the party are inserted in ‘windows’, a total of 3 layers in the invitation.
Theflyer, as dynamic in its shape, is a toned-down design. Keeping to a low-budgetbut also speaking its wild side of the brand, same graphics and colors areretained in a simpler production outcome.
Ifinally decided to create the exercise collateral under their collaborationline and graphics.
Theyare fun, wacky, and innovative. The collateral should also resonate the samespirit and be also fun to keep.
Designed under the concept of “wearing theinvitation to the party for gaining an entry”, the people invited have theirown way to style themselves and incorporate the invitation design as part oftheir outfit ensemble and accessory. A strong presence of branding as everyone isto wear at the party is the main point, judging from its branding side that it’sthe first event of CP to hold in Singapore.
Detailsof the party are inserted in ‘windows’, a total of 3 layers in the invitation.
Theflyer, as dynamic in its shape, is a toned-down design. Keeping to a low-budgetbut also speaking its wild side of the brand, same graphics and colors areretained in a simpler production outcome.
VIP INVITATION (NECKLACE)
FLYER
