The Brand
Tealky is a drink that consists of the famous blend of milk and tea, typical of the "5th clock tea" ritual, one of the best known British characteristics. Preserved in a safe packaging, Tetra Pak is a drink for both the young and old. This logo is concerned with translating this tea-milk message, but with the use of the "teal" color, thus rendering a more characteristic image of the brand.
In order to preserve a good reading of the logo, a safety margin was created around it. The area that has the letter "e" as a reference, in order to facilitate the use of the logo for a better visualization in case the logo appears in an area of low visibility. Wherever possible, safety margins should be increased.
There was also created a special edition, now with honey. Healthy and tasty.
Project made at IADE University in Lisbon, Portugal.
Thank you :)
Carlos
