Nabob - Save The Pumpkins.
Pumpkin spice season is bigger than ever. And this year, the one that started it all – the pumpkin spice latte – is using real pumpkins for the first time. But not everyone’s happy about the return of the PSL, especially the pumpkins.
Nabob believes in great tasting, quality coffee without the added frills, so to remind Canadians that they’ve been pumpkin-spice free since 1896, we’re extending the Respect the Bean campaign to give fed-up pumpkins a voice.
Pumpkin spice season is bigger than ever. And this year, the one that started it all – the pumpkin spice latte – is using real pumpkins for the first time. But not everyone’s happy about the return of the PSL, especially the pumpkins.
Nabob believes in great tasting, quality coffee without the added frills, so to remind Canadians that they’ve been pumpkin-spice free since 1896, we’re extending the Respect the Bean campaign to give fed-up pumpkins a voice.
Experiential.
We took picketing pumpkins to the streets to hit up over 400 coffee shops across Canada to protest the pumpkin spice latte.
We took picketing pumpkins to the streets to hit up over 400 coffee shops across Canada to protest the pumpkin spice latte.
Threadless.
And we partnered with Threadless designer Nicholas Ginty for a series of t-shirts in support of the cause.
Social Content.
We gave pumpkins a voice on Nabob's social networks with some fun, shareable content.
We gave pumpkins a voice on Nabob's social networks with some fun, shareable content.
