Campbell's - We All Soup.
For over 80 years, Campbell’s has been an iconic favourite of soup lovers around the world. But to reach a new generation of soup fans, Campbell’s knew it was time for a re-invention.
That’s why we’ve introduced a brand new platform for the brand: We All Soup. Based on the insight that every culture in every country of the world connects over soup, the new look and platform will be launched with this spot.
For over 80 years, Campbell’s has been an iconic favourite of soup lovers around the world. But to reach a new generation of soup fans, Campbell’s knew it was time for a re-invention.
That’s why we’ve introduced a brand new platform for the brand: We All Soup. Based on the insight that every culture in every country of the world connects over soup, the new look and platform will be launched with this spot.
