To launch their new product, the Hot Dot Alert Patch, Hot Dot, Inc. needed to recruit a sales team. They gathered all information and statistics for me to organize into a brochure form.
Visually, I wanted to play off the shape of the product, a circle. I did this by using circular forms throughout and creating a texture by use of a halftone pattern. Italic letter forms and angled shapes create movement, for an athletic feel.
Since launching this product, Hot Dot, Inc.’s sales force has tripled since it’s inception. Their sales representatives reach small and large communities across the country. Target market ranges from little league to professional sports, construction companies to the military.