BYBLOS is the Greek name of the Phoenician city Jbeil, founded around 5000 BC. Today it is believed to be the oldest continuously-inhabited city in the world.
This showcases the brand creation for Byblos, a restaurant in Canada that offers authentic Lebanese food & an authentic Lebanese atmosphere to go with it. The client brief was to bring a nostalgic taste of Lebanon to Canadian customers while subtly informing them about the Lebanese culture. The concept we developed was that of a fictional Lebanese person sending letters & postcards to a fictional Canadian person. We also integrated elements of Phoenician mythology.
This showcases the brand creation for Byblos, a restaurant in Canada that offers authentic Lebanese food & an authentic Lebanese atmosphere to go with it. The client brief was to bring a nostalgic taste of Lebanon to Canadian customers while subtly informing them about the Lebanese culture. The concept we developed was that of a fictional Lebanese person sending letters & postcards to a fictional Canadian person. We also integrated elements of Phoenician mythology.
This project was worked on during my employment as a graphic designer at WonderEight.
The logo created uses an actual coin that was used by the Phoenicians. The logotype replicates stone-carved letters.
The logotype rendered in watercolor.
These are two seals designed for Byblos. The first one was chosen by the client.
A way of recreating the logo by making the restaurant card in the shape of the coin and pinning it on a
branded paper bag.
branded paper bag.
This was designed to be a mural inside the restaurant and incorporates the most famous landmarks in Lebanon.
We designed a series of postcard-like placemats from an imaginary Lebanese character.
