Fashion Garments
By Sarabeth Fera

Wedding Dress Assignment
Customer Profile

My target market for this bridal collection line is a young, free-spirited woman. She is between 25 to 35 years old with a noticeable sense of ease, and effortlessness about her. Generally speaking, this line of bridal wear is designed for summer weddings, and even more specifically weddings that demonstrate an appreciation for the natural beauty found in the outdoors. Whether the wedding ceremony takes place on a beach or at a wooded park, with a few thoughtful embellishments such as bouquets of fresh wild flowers, the flood of natural daylight or rows of candle illumination in the evening, the wedding will embrace the elegance of nature. My collection is geared towards a woman who enjoys simplicity, is carefree, and is responsive to everyday beauty.

Final Collection - Young and Restless. 

This collection is inspired by King Edward VII. Although he was a notable King, his infamous characteristics of being promiscuous, and a charmer. Like King Edward, professional women can still maintain an image of success while upholding their fun and youthful personality through their clothing. Using loud prints, and unique textiles such as vinyl, this collection allows women of all ages to display their youthfulness, and desire to be immature at heart.