Corporate identity
Agricultural enterprise Losevo, located in Leningrad region required a visual identification system, which would help bringing itsproducts to St. Petersburg market.
Losevo milk and a variety of dairy products are made with great care to correspond with the best standards of quality. The company'sproducts are distributed via upper-class stores with target on consumers ofmost sophisticated taste. Our agency's focus is to develop an image which would allow the products to be distinguished from competitors by their association with higher levels of price and quality.
Brand logos and trademarks are in the same style. Eachtype of product corresponds to a color tone. Products of the same type with different fat content differ from each other by different color casts.
Lettering
For logo creation we opted to sketch letters in our own original handwriting manners. Stylized letters are used in lettering of all logos.
Packaging
Our pack design follows the initial slogan: "Truemilk can only be in bottle!"
A bottle form associated with widely known milk bottle from our Soviet past has been chosen as the standard, which is a beautiful minimalist box that should awake and tender memories of the older generation and arouse interest of the young.
Cottage cheese, sour cream and butter are packed inplastic containers — we also made the labels for them.
Business documentation
Design of business documentation supports the packdesign. Bright colors, strict minimalism and the central composition are pivotal components of the style. We also made an offer template in PDF for mailing to the potential partners.
Illustrations
Corporate identity of Losevo is not always bounded withminimalism. For instance, our illustrator has painted a whole canvas filledwith interesting details as decoration for the New Year calendar — imaginaryworld in the milk bottle.
