This 360 campaign brings awareness to Kidrobot’s unique selling point of engaging the consumer trough a blank canvas called Munny Doll. By posting blank vinyl canvases throughout the streets of New York City; urban youth street artists and weekend warriors were given an outlet to express themselves. At the end of the two-week campaign, the street art was peeled off, leaving behind a cut out of the Munny Doll and a QR code in the center, which led the audiences to a smart phone app and website detailing gallery information showcasing the Munny street art.

The smart phone app allows participants to download a blank Munny Doll and drawing tools giving weekend-warriors the ability to create their own unique work of art. Once the personalized drawing is complete, the participants can share their design via Facebook, Twitter or kidrobot.com. If a participant generates enough online votes, their design will be manufactured into a doll, which will be sold online and at the Kidrobot’s retail stores. By coupling interactive street art and social media, the Munny Doll campaign attracts a new audience while simultaneously engaging the existing fan-base