DIE POST- MATTERHORN
The task was to develop a model of the Majestic Matterhorn Mountain, covered with miniature cardboard boxes. The set was photographed with imagery applied over the Die Post delivery trucks, the national postal operator in Switzerland.
Straddling the border of Switzerland and Italy, the Matterhorn is one of the most recognised landmarks of the Alps because of it’s huge pyramidal peak. We recreated it’s 4478 meters into a 3.5 meter scale model with more than 3500 handmade cardboard boxes.
BEHIND THE SCENE MAKING OF PROCESS
FINAL ARTWORK
DETAILS
DIE POST- POSTLOGISTICS
AGENCY: Leo Burnett Schweiz
PRODUCTION AGENCY: Analog/Digital (PHOTOBY&CO)
SET DESIGN: Noelia Lozano, Borja Culla
PHOTOGRAPHY: Noelia Lozano
RETOUCH: Noelia Lozano