The ATP is the governing body of the men’s professional tennis circuits – the ATP World Tour, the ATP Challenger Tour and the ATP Champions Tour. With 62 tournaments in 31 countries, the ATP World Tour showcases the finest male athletes competing in the world’s most exciting venues. In order to remain a competitor among top sports sites, the ATP needed a new strategy and design for their digital platform – something innovative with a more rhythmic approach. ATP looked to Lightmaker to help define a new vision for their digital properties after a working relationship had already been built on trust and confidence after the Barclays ATP World Tour Finals project. Lightmaker jumped at the opportunity to rebuild the site from the ground up with fully responsive features that weren’t even an option with the original website.

 

Lightmaker was inspired by the incredible graphical assets that ATP has to offer from its past tournaments and decided to go with a clean approach offering a flat design focusing on strong player graphics. The design supported the intention of bringing the images to the forefront and keeping everything clean and simple in the background. Many features are based around galleries on the site to highlight action-packed photos as tournament photographers upload pictures instantaneously.