Mitu Service Design
Wayfinding for New Immigrants in the US
Wayfinding for New Immigrants in the US
Along with two other designers, I was put in charge of the service design aspect of a company called Mitu. The company focuses its efforts on creating a welcoming environment for legal immigrants just coming into the country and trying to either make connections or get a job. Through various language studies and observations made about similar companies/initiatives out there, we designed a series of wayfinding systems to go out into the community as well as be utilized in the community centers to encourage new immigrants to become more involved with the people around them. Brochures, "seals of approval", door markers, and t-shirts were created along with several other elements using familial images as well as friendly language to create an environment that best fostered a strong community.
Studies had to be done to determine the different ways in which political groups talking about the topic of immigration addressed the issues in an effort to create a consistent message.
Determining the various audiences for our designs went a long way in shaping the language we used with each group.
Annotated pathways along with a system of labeling elements would lead visitors at the center to exactly where they needed to go.
Our "seals of approval" were to be given out to companies in the area that either actively or passively helped out with the integration of immigrants into society. Different seals were given out based on the companies level of involvement.
